The heart and soul of Attention! NS notification is the Action. An Action is an escalation chain of notification techniques such as pagers, email, PDAs and user-defined schedules. These messaging technologies combine with wait intervals and repeat counts to provide assurance the correct people will be notified when important events occur.

In addition to notifying selected individuals, Attention! NS Actions have the ability, based on user input, to start any number of automated procedures. By sending a succinct cell phone text message to the Attention! AM SMS Agent, authorized users have the ability to not only respond to notification, but to launch the execution of corrective action routines.